![]() ![]() Social media marketing 101: What is the difference between organic and paid social?Īt Priority Pixels, we offer both organic and paid social. Linkedin is the only platform that offers the opportunity to directly target consumers in a professional capacity, making it a stellar choice for any business, but particularly those in the luxury and B2B sectors. When you’re looking to target high net worth individuals or those in a particular field of business, Linkedin should be your go-to platform. 80% of users actively visit business profiles every day, and if their recently announced strategy is anything to go by, Instagram is fast becoming the platform of small businesses, making it easier than ever to shop on the platform. Around 30.1% of Instagram’s users are between the ages of 25 and 34, with women using the channel marginally more than men by just a smidgen. A millennial channel, with a dash of self-care culture and a hefty helping of meme culture, Instagram’s visual focus is the perfect shop window for your products. ![]() ![]() Instagram is probably the most exciting tool in your social media arsenal. Content on Twitter tends to be topical and may benefit businesses that have an older audience with more disposable income. Twitter is the perfect platform to keep up with the latest trends and communicate with your audience. Your mum and dad do buy stuff though, which makes it a vital part of your digital marketing strategy. Despite whispers that Facebook is only used by your Mum & Dad, the platform’s largest demographic is still populated by a whopping 42% of 18 – 34-year-olds in the UK. With over 2.38 billion monthly active users, Facebook’s usership is truly a global network. ![]() Each platform has a different focus a different algorithm and a different audience. There isn’t a one-size-fits-all approach to social media, and often businesses will use a combination of platforms to reach their potential audience. Which platform will suit my business and social media marketing strategy? We will pour over analytics and ensure that we’re using data to drive sales and inform our creativity. While there’s nothing better than being driven by inspiration, our team also understands that numbers are crucial to achievement. □ We’re creative people, but we also understand the importance of your ROI (return on investment) Whether it is keeping on top of changes in algorithms, or spending time testing new features, we’re really excited about putting your brand at the cutting edge of social media. □ Our social media experts are passionate about finding new ways to drive your brand’s visibility We will however make sure that you have a solid brand identity and online community which can grow sustainably with your business. Priority Pixels will never kid you into thinking your strategy is already brilliant, and we’re not going to promise that you will go viral. Pop some cucumber over your eyes, sit back and relax. We’ll look after everything, from your social media to your web design. When you walk through our door, you’re not just getting a social media plan – think of it as a spa break for your business. It’s made up of a diverse collection of experts, brainiacs and creatives. We’ve been quite clever about how we’ve built our team. Why should I choose Priority Pixels for my social media marketing? □ You’re paying for our brains Either way, our in-house team can help you and your team understand the power of social media. Maybe your social media lacks focus and you’re not currently seeing a return on your investment, or perhaps social has never been a part of your digital strategy before and you’d like to implement a bespoke strategy that will drive traffic to your site. Contrary to popular belief you can’t just hire a young person and call it a day – we’re not all digital experts okay? It may seem simple enough to manage a social platform, but the reality is building an authentic social media following is harder than it looks. With the click of a button, you can tell your brand story, drive engagement with your business account and even grow an online community. In fact, when it comes to your digital strategy it is impossible to ignore the importance of social media marketing. Social media marketing and digital strategies go hand in hand. ![]()
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